Paid Media · Performance Marketing · Growth
I’m Jonathan Guillén Ros, Head of Paid Media. I combine performance marketing strategy and hands-on PPC campaign execution with CRM, analytics and team leadership. I work on B2B lead generation and B2C customer acquisition in SaaS, eCommerce, education, retail and services, connecting Google Ads, paid social and programmatic advertising with qualified leads, sales and revenue.
Valencia, Spain
Experience in European, US, APAC and LATAM markets.
How I work
I’ve led specialists and managed budgets, but I still work in the platforms, review campaigns and solve measurement problems. I focus on what happens after the click and adjust acquisition to what the business needs.
I plan and optimise Google Ads and Microsoft Ads campaigns, paid social on Meta Ads and LinkedIn Ads, programmatic advertising and marketplaces. I combine multichannel acquisition and budget management to reach B2B and B2C customers.
I connect advertising platforms, GA4 and CRM systems such as HubSpot and Salesforce to follow lead generation through the sales process. I use attribution and reporting to assess quality, revenue and advertising efficiency.
I coordinate specialists, set up QA and reporting processes, and contribute to new business proposals while continuing to manage accounts directly.
Selected projects
Examples from different stages of my career. Sectors and outcomes are shared without identifying the clients.
For construction software, I expanded the channel mix beyond Search. I added social and programmatic, reviewed CPL and connected campaign analysis with what was happening in the sales process.
My role: paid media strategy, implementation and optimisation.
For an accommodation business operating in several cities, I worked on acquisition and connected the booking platform, Analytics and paid media. This helped us make decisions with a more complete view of bookings.
My role: campaigns, analysis and attribution troubleshooting.
For a German jobs marketplace, we worked on both sides of the business: candidate applications and employer acquisition. I optimised campaigns and prepared the internal team to take over management.
My role: execution, optimisation and knowledge transfer.
I’ve built dynamic reports that bring together advertising and sales data, with notes for each period. I’ve also introduced budget pacing checks to spot deviations and act in time.
My role: data modelling, reporting and budget tracking.
Experience
My early work in design, content, SEO and sales still shapes how I approach acquisition today.
Led a three-person team and directly managed B2B and B2C accounts in the United States. Strategy, execution, QA, budgets, reporting and commercial proposals.
International accounts across retail, SaaS, hospitality and marketplaces. Specialist coordination, multichannel campaigns, CRM, analytics and reporting automation.
Executed and coordinated campaigns for education, fitness, HR tech and other sectors. Trained specialists and improved processes.
Managed international acquisition at an HR software company, working on landing pages, email, HubSpot and lead quality.
Multichannel paid media for eCommerce, education and other clients; contributed to CRO, SEO and junior team training.
International B2B and B2C acquisition, content development and landing page improvements to increase lead generation.
Project management, team and account coordination, CRM, business development and digital marketing.
Full-scope marketing: content, SEO, paid search, email marketing, affiliate marketing, communications, events and design.
Design of training materials, corporate identity, print assets and audiovisual content.
Areas of expertise
Google Ads and Microsoft Ads (Bing Ads). Search campaign strategy, budget optimisation and demand capture.
Meta Ads, LinkedIn Ads, TikTok Ads and StackAdapt. Multichannel acquisition, programmatic advertising, Amazon Ads and Capterra.
Lead generation, lead quality and alignment with sales. CPL analysis and tracking of opportunities through the CRM.
B2C customer acquisition, conversion rate optimisation and landing pages. Campaigns focused on sales and advertising efficiency.
HubSpot, Salesforce, GA4, Looker Studio and Google Sheets. Attribution, reporting automation and budget pacing.
Specialist team leadership and coordination, campaign QA, training, client relationships and new business proposals.
Contact
Open to conversations about Head of Paid Media, Senior Paid Media Manager and Performance Marketing Manager roles, as well as Growth Marketing and customer acquisition responsibilities in B2B SaaS and eCommerce.
Get in touch